Reading Japanese maps and marketing practices - conclusions 1
A few conclusions
Fukuya, the sponsor of this map, was not alone in the promotion of this area as a tourist spot. Other stores of the region also resorted to similar techniques to promote the area. Yet, the emphasis on poetry and local lore seems to have been a particularity of this store. You can compare Fukuya’s map with this other map of the region printed for similar reasons by Miharuya Heikichi approximately at the beginning of the 19th century.