Reading Japanese maps and marketing practices 5 - introduction

Let’s take the road that leads to Matsushima. This famous place is indicated with a black triangle on the lower-left side of the map. As in other cases, the map includes a waka poem related to Matsushima:
(松島や 雄島か 磯による波の 月の氷に 千鳥鳴くなり)

However, in this case, the map includes not only poems, but also tips for the traveller. Look at the hiragana next to the poem; can you see what these tips are about? Try confirming first if there are odoriji in the text.